At Quintype, we understand the pulse of digital-first journalism and the media market. Subscription is one of the primary revenue generation sources for most media businesses, so we wanted to support their subscription business in all possible ways. 

With the help of our clients, we discovered and ideated to build features to support a new revenue model in Accesstype - Bundle subscriptions.

Accesstype customers can partner with one or more media brands and offer their combined offerings at the best price, contributing to the revenue of all collaborating brands. Once the offering went live, we received a tremendous response from Accesstype clients. 

Quintype ensured that the bundle subscription process was designed to be simple for clients and their readers without any technical glitches. The brands that leveraged the bundle subscription are now enjoying a spike in subscriber count, revenue generation, and regular subscription options.

Newslaundry and The News Minute are the new faces of trustworthy, independent journalism. They strive to offer their readers accurate and quality content.

These brands have decided to join forces to widen their audience reach. They understood the importance of offering more value to customers and retaining them. This way, their loyal readers can access local and national news.

Newslaundry and The News Minute have bundled their subscriptions together for the same duration. The pricing of the bundle plan is the same on both websites.

The Accesstype team was happy to design the process as easily as possible without compromising security and robustness. We have supported our clients in every possible way in executing the bundle subscription. Quintype has entrusted all responsibilities regarding revenue sharing and pricing to the client's decision, ensuring they enjoy maximum flexibility and decision-making power with the offering.

After finalizing the offerings, prices, and duration, The News Minute and Newslaundry launched their bundle subscription in November 2023. This initiative proved to be a treasure trove, with the brands witnessing a dramatic increase in subscriber count and revenue growth from the first month.

Within five months, the number of subscriptions soared by an astounding 214%, while revenue saw an impressive increase of 243%. This substantial growth underscores the financial success of the bundle subscription model, showcasing its ability to skyrocket revenue in a short period.

Key Insights

Subscription counts increased consistently in five months, showing a positive reception of the bundle offer. Significant spikes in subscription counts were observed in March and May, indicating successful marketing campaigns and elections in May. This month saw the highest number of subscribers, with an increase of 139.13% compared to April because of elections.

Newslaundry and The News Minute have surprised themselves with subscriber count and revenue growth. At the same time, their individual subscriptions have not been affected and have grown alongside the bundle subscriptions. This scenario indicates that, with the right partner, a bundle subscription is your next best strategy for boosting revenue.

Expanding the Subscriber Base: Achieving a 214% increase in subscriptions demonstrates a robust demand and effective acquisition strategy.

Driving Revenue Growth: With a 243% increase in revenue, the model has proven highly lucrative, contributing substantially to the brand's financial health.

Individual revenues of both brands have jumped, indicating mutual benefits. Bundle subscription is a winning strategy for both brands. With the right partner, you can open the door to opportunity by altering how you offer value.

Quintype is a comprehensive solution suite that revolutionizes how content is created, managed, and delivered. Accesstype is designed to operate different monetization models, assisting clients in experimenting with and diversifying their revenue streams. 

Chirdeep Shetty, CEO of Quintype, is thrilled to celebrate the success of bundle subscriptions. “Our aim is to support the clients in every possible way. I am glad that Newslaundry and The News Minute came forward to experiment with bundle subscriptions. The Quintype team is proud to celebrate their success.”

Quintype is dedicated to achieving success through tangible results. Aligning our goals is like setting the sails before a long voyage because we want to be at the forefront of digital-first journalism always.